Alira | Everyday Comfort Dress
Alira | Everyday Comfort Dress
Alira | Everyday Comfort Dress
Alira | Everyday Comfort Dress
Alira | Everyday Comfort Dress
Alira | Everyday Comfort Dress
Alira | Everyday Comfort Dress
4.7 / 5.0 (5694+ reviews)

Alira | Everyday Comfort Dress

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Only a few left in stock

UPDATE: Due to high demand our stock is limited. If you can still press "ADD TO CART" there's still stock left!

Feel Confident & Comfortable From Morning Until Night

Why choose between comfort and style? The Alira Dress gives you both. The relaxed fit feels like loungewear. The elegant silhouette looks polished and put-together. With convenient pockets and breathable fabric, this is your new go-to dress. From school runs to coffee dates, you'll feel amazing all day long.

Why The Alira Dress Is One Of Our Most Loved Dresses:

Ultimate Comfort: Super soft fabric that doesn't cling or restrict. The loose fit adapts to your body throughout the day—no tight waistbands or pinching.

Practical Pockets: Deep side pockets for your phone, keys, and essentials. Finally, a dress that works with your busy lifestyle—not against it.

Effortlessly Chic: The midi length and empire waist flatter every figure. Classic royal blue works with any accessories you already own.

All-Day Versatility: Perfect with sneakers for errands or heels for dinner. One dress that transitions seamlessly through your entire day.

⏳ Sale Ends Midnight! Shop Now & Get 60% off + Free Shipping.

TRUSTED BY THOUSANDS ACROSS THE UK, HERE'S WHAT THEY SAY:

Excellent

4.7

/ 5

based on 5,694 reviews

Exactly What I Hoped For

So impressed with the service, I was nervous about sizing, but the free exchange was simple and quick. Ended up with a dress that fits like a dream! So impressed with the service, I was nervous about sizing, but the free exchange was simple and quick. Ended up with a dress that fits like a dream! So impressed with the service, I was nervous about sizing, but the free exchange was simple and quick. Ended up with a dress that fits like a dream!

Excellent Service and Great Quality

Quality that feels expensive! Loved unboxing my order—fabric is so soft and premium. No regrets at all, new favourite dress. Quality that feels expensive! Loved unboxing my order—fabric is so soft and premium. No regrets at all, new favourite dress. Quality that feels expensive! Loved unboxing my order—fabric is so soft and premium. No regrets at all, new favourite dress.

So Much Better Than Expected

Looks exactly like the photos—what a relief! Dress was spot on and the packaging felt really special, not worried about knockoffs here. Looks exactly like the photos—what a relief! Dress was spot on and the packaging felt really special, not worried about knockoffs here. Looks exactly like the photos—what a relief! Dress was spot on and the packaging felt really special, not worried about knockoffs here.

Truly Impressed as a First-Time Customer

Speedy delivery and great updates. Package arrived quickly and shopping online has never been this stress-free for me. Speedy delivery and great updates. Package arrived quickly and shopping online has never been this stress-free for me. Speedy delivery and great updates. Package arrived quickly and shopping online has never been this stress-free for me.

Fast Delivery and No Surprises

Easiest returns I’ve ever had—just replied to my email and had a new size on the way. No endless forms or questions! Easiest returns I’ve ever had—just replied to my email and had a new size on the way. No endless forms or questions! Easiest returns I’ve ever had—just replied to my email and had a new size on the way. No endless forms or questions!

They’ve Won Me Over

No more buyer’s remorse! The return policy gave me peace of mind and I loved my order, I felt confident every step of the way. No more buyer’s remorse! The return policy gave me peace of mind and I loved my order, I felt confident every step of the way. No more buyer’s remorse! The return policy gave me peace of mind and I loved my order, I felt confident every step of the way.

Love it or get your money back!

Shop with confidence thanks to our 30 Day Money-Back Guarantee. If you're not completely happy with your purchase, just send it back within 30 days and we'll issue a full refund, no questions asked.