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12 years in the making

Amara London started 12 years ago with a mission—to offer high-quality, stylish fashion at fair prices. We set out to create a brand that blends elegance, affordability, and exceptional service. Today, Amara London continues to bring effortless style to customers who value both quality and convenience

WHAT OUR CUSTOMERS ARE SAYING...

Excellent

4.7

/ 5

based on 5,694 reviews

Exactly What I Hoped For

From the photos to the sizing to the fabric—it all matched perfectly. This was my first order and it felt like shopping with a brand that really cares about their customers. No regrets at all. From the photos to the sizing to the fabric—it all matched perfectly. This was my first order and it felt like shopping with a brand that really cares about their customers. No regrets at all. From the photos to the sizing to the fabric—it all matched perfectly. This was my first order and it felt like shopping with a brand that really cares about their customers. No regrets at all.

Excellent Service and Great Quality

Customer service was so responsive and helpful with my sizing questions. It’s rare these days to get a real reply that isn’t just copy-paste. So impressed with how they handled everything. Customer service was so responsive and helpful with my sizing questions. It’s rare these days to get a real reply that isn’t just copy-paste. So impressed with how they handled everything. Customer service was so responsive and helpful with my sizing questions. It’s rare these days to get a real reply that isn’t just copy-paste. So impressed with how they handled everything.

So Much Better Than Expected

You never know what you’ll get online, but this was genuinely lovely. Fit was perfect, fabric felt premium, and delivery was fast. You never know what you’ll get online, but this was genuinely lovely. Fit was perfect, fabric felt premium, and delivery was fast. You never know what you’ll get online, but this was genuinely lovely. Fit was perfect, fabric felt premium, and delivery was fast.

Truly Impressed as a First-Time Customer

From the moment I opened the parcel, I could tell this brand was different. Thoughtful packaging, soft fabric, and a perfect fit. From the moment I opened the parcel, I could tell this brand was different. Thoughtful packaging, soft fabric, and a perfect fit. From the moment I opened the parcel, I could tell this brand was different. Thoughtful packaging, soft fabric, and a perfect fit.

Fast Delivery and No Surprises

It arrived quickly, no odd smells, no disappointments. Just a really lovely piece that looked and felt high quality. It arrived quickly, no odd smells, no disappointments. Just a really lovely piece that looked and felt high quality. It arrived quickly, no odd smells, no disappointments. Just a really lovely piece that looked and felt high quality.

They’ve Won Me Over

Took a risk on a new brand and I’m so glad I did. Everything matched the images, and the sizing guide was accurate. Zero issues. Took a risk on a new brand and I’m so glad I did. Everything matched the images, and the sizing guide was accurate. Zero issues. Took a risk on a new brand and I’m so glad I did. Everything matched the images, and the sizing guide was accurate. Zero issues.